Big sound for small cars - The up! Beats

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Two genuine trendsetters are set to make waves in the small car segment, with the overall concept of both the up! beats and the Polo beats being defined by impressive sound. Both new models feature a 300 W premium sound system from audio specialists Beats AudioTM, promising a state-of-the-art sound experience.

Few brands share the same attitude to life as “Beats”, and now two new special editions from Volkswagen have been unveiled bearing this iconic name. Both the up! beats and the Polo beats will feature a new, state-of-the-art sound system as standard. The system’s 300 watt, 8-channel amplifier is fitted with a digital signal processor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones.

Over and above this, the two models boast impressive equipment. The up! beats can, for instance, be recognised by various features such as new 15-inch “Radial” alloy wheels, special beats design decals and contrasting colour door mirror caps, while the interior is given an individual look thanks to a specially designed dash pad, a multifunction steering wheel, a special door sill plate and colour-coordinated seat belts.

The Polo beats, meanwhile, features new 16-inch “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

The audio specialist Beats Electronics – founded in 2008 by Dr. Dre and Jimmy Iovine – redefined how we listen to music, primarily with its studio headphones. Now the Californian company has significantly expanded its range of products to include earbuds, wireless headphones, wireless active buds, and wireless speakers.

The up! Beats and Polo Beats will be available shortly, please register your interest with our sales team below:

Call, click or visit us today at Ridgeway Volkswagen in Newbury, Reading & Oxford for more information.

Ridgeway Volkswagen Newbury 01635 592049
Ridgeway Volkswagen Reading 0118 914 4529
Ridgeway Volkswagen South Oxford 01235 313233
Ridgeway Volkswagen Oxford Kidlington 01865 566120