Ridgeway MINI - The new name for MINI in Bournemouth, Hook & Salisbury
The renaming of Wood MINI.
After the purchase of the MINI Wood Group by Motor Trader “Dealer Group of the Year”, the Ridgeway Group (in February 2012), the acquisition was kept low key and it was decided to let their service do the talking.
After making huge changes in the last 16-17 months to improve the retail experience, they have made significant increases in their MINI market share in all of their territories in 2012 compared to 2011 as a direct result of fantastic customer offers throughout the range and increased investment in used cars stock.
Many of the significant changes that have enhanced the retail experience for their customers include the availability of more parking spaces at each site, extended opening hours, the opening of class-leading premises at Hook, the relocation of Service Reception at Bournemouth, the appointment of additional sales and service staff at all locations and significant investment in the Group’s Customer Support Unit. As a result of customer feedback to the manufacturer, across both sales and service, their customer satisfaction scores are at an all-time high too.
David Weston, Brand Director for Ridgeway MINI said: “We now feel it is the perfect time to celebrate our achievements by re-naming and re-launching the Wood Group into the Ridgeway brand. From 1st August 2013 – Wood MINI will become Ridgeway MINI – The new name for MINI in Bournemouth, Hook and Salisbury”.
Based across the middle and South of England, the Ridgeway Group’s story has been one of continual growth and expansion and is now ranked as a Top 20 largest Motor Retail Group in the UK and listed as 91st on the latest Sunday Times HSBC Top Track 250 league table of Britain's leading mid-market private companies. The Ridgeway Group is a leading new and used passenger car dealer for Audi, BMW, Mercedes-Benz, Volkswagen, Land Rover, Range Rover, Jaguar, MINI, Škoda and smart and was winner of the Motor Trader ‘Dealer Group of the Year Award’ in 2012.
Ridgeway also provides new and used vans and trucks from (Pentagon) Mercedes-Benz Commercial Vehicles, Volkswagen Commercial Vehicles and Fuso Canter. In addition, they have five Used Car Centres plus an extensive range of manufacturer-approved after sales services including MOT, servicing, genuine parts, accessories, warranty, insurance and three accident repair body shops.