To support our 125 Year anniversary and to promote our new vehicle launches (SLK and C-Class Coupé) Mercedes-Benz will be running a £2.6 million TV campaign from 24 May-10 July.
The TV ad shows Mercedes-Benz, both old and new, jostling to have their picture taken in a photo studio. The ad has two alternative endings to showcase the latest Mercedes-Benz (the new SLK and C-Class Coupé) having their photos taken.
To showcase its thrilling credentials, the SLK accelerates in and out of the scene when having its photo taken. In contrast, the C-Class Coupé deliberately arrives slowly to showcase its stylish confidence.