On the back of record sales and critically acclaimed product launches, Jaguar Land Rover is continuing to roll out its updated corporate identity showrooms, with the newest being Ridgeway Oxford.
Ridgeway will invest £10m in the development of a new Jaguar Land Rover showroom which showcases both brands operating side-by-side from the same location serving customers across Berkshire and beyond. This new facility will include a drive-in service reception, 16 car showroom, 18 bay workshop, rooftop parking, customer lounges and a Barista coffee bar. West Berkshire Council granted the scheme planning permission in March and the site is due to open for business at the end of December 2016.
Ridgeway already represent Jaguar and Land Rover in Oxfordshire and this development marks the second site build for the group with its Milton Gate, Milton Park facility well underway and on track for an autumn completion.
John O’Hanlon, Ridgeway’s Chief Executive said: “This is our second Jaguar Land Rover development in the Thames Valley region and represents another step in our growth strategy for the Jaguar Land Rover brand. Both brands are in such a strong position and we are delighted to represent Jaguar Land Rover in a new territory that we know very well. We are a major employer in the town and this new facility will create 90 additional jobs.”
Jeremy Hicks, UK Managing Director of Jaguar Land Rover, said: “The Jaguar Land Rover product range is the strongest it’s ever been, with world-class offerings across the line-up. What we’re doing now – and Ridgeway in Oxford is a fantastic example of this – is making sure our showrooms reflect that quality. We’ll be rolling out this new corporate identity nationwide throughout 2016 and we can’t wait for our customers to experience it.”
John O’Hanlon added “The road network feeding our new Ridgeway Jaguar Land Rover business in Newbury is in a perfect location at the crossroads of southern England within a 10 minute drive of the M4 and 5 minutes from the A34. Our new site will offer the true 21st Century Jaguar Land Rover customer experience across sales, service, parts and Fleet & Business”.