Jaguar are to assist a speedy ski attempt for the Guinness World Record books. 

As lead technical partner, Jaguar will be supporting Graham Bell as he attempts to break the record for the fastest man on skis, hoping to trump Italian Simone Oregone who currently holds the accolade at 156mph.

Bell is no novice to the sport; the British champion is a five-time Olympian, who will use a one-of-a-kind suit propelled by twin micro jets in an attempt to smash 160mph.

Jaguar will provide their immense aerodynamic, engineering and design knowledge to drive the project, while Bell’s high-speed training will begin with skijouring a Jaguar XE all-wheel drive across the Alps.

Hosting the world record attempt in 2017, Jaguar Land Rover’s cold weather testing facility in Arjeplog, Sweden will be the perfect backdrop to the event.

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