Jaguar Land Rover and the EU Transport Ministry have officially brought automated driving to the fore.

EU Ministers have experienced a range of Jaguar Land Rover’s autonomous vehicles first-hand, testing the progressive technology on the streets of Amsterdam.

The EU plan to make autonomous vehicle technology a priority with regard to transport development; 28 EU Member States met to discuss the standardisation and harmonisation of such mediums, making them a feasible reality in the not-so-distant future.

In time, automated vehicles should be able to sync with European roads and blend into the everyday, giving Jaguar Land Rover the freedom to develop accessible technologies and bring them to the mass market.

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