The BMW Group were on board as the 35th America’s Cup set sail from Portsmouth Harbour with a royal approval. The Prince and Princess of Cambridge, along with America’s Cup defendant and Olympic gold medal winner Sir Ben Ainslie, were in attendance as BMW announced their global partnership with the prestigious event.

They were joined by Ridgeway Brand Director, Darren Chatterley to celebrate the launch event which will conclude in the beautiful surroundings of Bermuda in 2017. BMW will also support ORACLE TEAM USA as a Technology Partner. The manufacturer’s role will include helping the team win the America’s Cup for the third consecutive time. As Technology Partner, BMW will provide its engineering expertise to ORACLE TEAM USA in fields including aerodynamics, as well as engineering research and development and technological innovations in various fields.

And within the TV broadcast of the event, BMW will provide the performance data of the boats and athletes, creating images that will take the fans right into the heart of the action on board.

“BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010,” said Jimmy Spithill, the winning skipper of the last two editions of the competition.“We know that their engineers are the best in the world and can contribute to making our boat go faster and giving us a winning edge.”

A spokesperson for Kensington Palace said:

“This is an exciting and historic moment for British sailing, and the Duke and Duchess are grateful they can be a part of it.”