07/12/15: AUDI AG, BMW Group and Daimler AG are proud shareholders of Nokia’s mapping and location service HERE, a pioneering location platform to deliver high definition maps and real-time location information, using multiple data sources such as cars, mobile phones, the transport and logistics sector and its own infrastructure.
HERE’s technology uses billions of probe points to power its exceptionally detailed mapping, but its secret is in millions of vehicles and their on-board sensors which build a picture of the car’s surroundings. The more data that HERE can gather, the more informative its mapping will be, giving relief to many urban drivers who must tackle the complexities of driving in busy cities every day. HERE aims to equip its users with the road knowledge required to make safer driving decisions, with less congestion and cleaner cities for all.
With automated driving being keenly developed, HERE provides an invaluable resource for vehicles to be able to predict road hazards in advance, providing not only an efficient commute, but protection from the dangers of day-to-day driving that many road users have come to dread.
Unsurprisingly, HERE aims to create one of the world’s most practical and informative location platforms, making mobility data an integral part of day-to-day life. With HERE’s stakeholder position gaining in speed, the automotive sector is on the edge of its seat to see the flagship technology rolled out to the public.